Rebranding of the independent theater group, FRIGID New York. The goal of this project was to showcase the variety that is celebrated in the series of performances each year. Different types of artists - emerging, established, vocalists, comedians, dancers, and more - share a space to showcase their talents and develop their growth, without limit to content, form, or style. The variation in the letter forms and the layers of abstract design visualize the different ways that art can present itself.