To celebrate 25 years of PlayStation, we teamed up and launched PlayStation Stars™–the first-ever loyalty program for PlayStation that celebrates its players’ achievements and commitment to the brand. The team at MRM/McCann created the “Lightway” design system and tagline “Push Play Further™”, as well as launch assets used across different touchpoints, including social, console, app and PR–reaching 100M+ players organically.
Client: Sony PlayStation
Agency: MRM/McCann
Group Creative Director: Sascha Piltz Creative Director: Denesh Agnihotri Head of Design and Experience: Ronnie Ting VP Design Director: Fern Breslaw Senior Art Director: Vic Parizzotto Designer: Sophia Kwan Senior Copywriter: Jason Lazar VP Director of Art Production: Rachel Max VP Strategy Director: Jenna Silverman VP Account Director: Val Wong Senior Project Manager: Val Wong
CGI Studio: LOBO